Pricing | From Marketing to Offer | From Offer to Closing | Seller's Net Sheet

Pricing to Sell

A key factor in selling real estate is proper pricing from the moment the property is released to the market for sale. And properly pricing real estate is an art. While it is an art informed by science — current market data, condition and location — it is an art nonetheless. The ability to evaluate the nuances of a home, and gauge what price buyers are willing to buy those nuances at the moment your home will be listed, is essential in order to maximize price.

Because we have been professionals in our field and our marketplace for so long, we are experts in pricing property to sell. It is our goal to get you, the seller, the highest possible price but not at the expense of overpricing. It has long been understood that buyers as a rule do not make offers on overpriced property and wishing does not make it so — for you or for us.

As successful brokers, we do not need to overprice a house in the hopes that the seller will list it with us. We are fortunate to be the brokers of choice among sellers and we have made a commitment to be honest about price so that your home is poised to sell in a timely manner.

>> NEXT: FROM MARKETING TO OFFER