Custom Marketing | Preparing Your Home For Sale | Brochures

Our Custom Marketing

Good marketing is essential to attract qualified buyers to your home. We design a custom marketing program for each home we sell. Listed below are some elements from that menu of services that will be available to you as a seller.

Before the home is shown, we will:

• Conduct thorough property research
• Review current property condition
• Prioritize and suggest necessary home improvements
• Make suggestions to "stage" the home for sale
• Discuss aesthetic presentation
• Collect complete description of property
• Professionally photograph interior and exterior
• Design/produce custom property brochure

To give your home maximum exposure, we will:

• Promote the property in the extensive Coldwell Banker Network and Web Sites
• Preview the property with Coldwell Banker brokers (caravan)
• Enter listing with photos to MLS - Multiple Listing Service database
• Enter listing with photos to LINK network (an additional property database used primarily by downtown Boston agents)
• Display property photo and information in Coldwell Banker neighborhood office high-traffic window and waiting area
• Advertise the property in appropriate newspapers including the Boston Globe
• Promote the property with appropriate quality signage
• Notify prospects that are part of the extensive Cervone/Deegan buyer network
• Hold neighborhood reception (for new construction and developments)
• Hold Open House for buyers and brokers
• Schedule showings and advertising, as needed

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