How to Choose a Real Estate Agent

Constance Cervone
Jamaica Plain Gazette
January 23, 2004

Selling or purchasing a home is not only a life decision but also a business decision. For most of us, our real estate is the largest asset we own. Not surprisingly the vast majority of property owners possess the wisdom to entrust the purchase or sale of their property to a professional — a real estate agent. In doing so they ensure that their property will be bought or sold for the best price, with the best terms, and close as smoothly as possible. In order for an agent to accomplish this for the buyer or seller, that agent must be a good and effective agent. Since not all agents are created equal, how does one find and hire a good real estate agent?

There is a simple but foolproof criterion that will allow any buyer or seller to choose judiciously with superlative results. Choose a true professional — an agent whose business practices and comportment exemplify professionalism and a commitment to excellence. Professionalism should be manifest in everything about the agent, beginning with integrity right down to the last details of dress and speech. If the agent does not look the part, it is likely s/he cannot live the part. A professional works for a firm that reflects the same high standards that the agent does — integrity and a commitment to excellence.

Equally important is the agent’s history of success, a history that assures you that the agent can meet your highest expectations and demonstrates competence with a substantial track record of assisting buyers and sellers. An effective agent often has a large repeat business.

A good agent has a strong, imaginative marketing plan evident in quality marketing materials that contribute to successful sales. Be sure that your agent is committed to being attentive to the process from beginning to end. After the contract is signed and once an offer has been accepted, it is vital that you have an agent who will be vigilant and involved through to the closing.

Further essential aspects of very good agents are honesty, a thorough knowledge of market conditions, enthusiasm and very importantly, strong negotiating skills. A good agent is also a clear communicator, generous with information and has concern for the smallest details. A good agent is one that has an unmistakable commitment to working for you, the client.

As a Buyer or a Seller, if you are uncompromising in selecting your agent, you will find you have winning results every time you buy or sell.

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